A reflective look at my MBTI results and the deeper meaning behind personality type assessments. What Is a Personality Type? The Myers-Briggs Type Indicator (MBTI) is a self-report questionnaire designed to categorize individuals into one of 16 personality types. These types are based on four dichotomies: Extraversion (E)  vs. Introversion (I) Sensing (S)  vs. Intuition (N) Thinking (T)  vs. Feeling (F) Judging (J)  vs. Perceiving (P) Developed by Isabel Myers and Katharine B

A breakdown of emotional branding strategies for Gen Z and why they drive real connection. Why Gen Z Ads Need Emotional Connection Gen Z has completely reshaped what branding means in 2025. Traditional ads no longer move us. What matters now is brand resonance . Brands that feel human, relatable, emotionally intelligent, and aligned with our identity. The TikTok generation doesn’t follow brands because they look polished. We follow brands because they make us feel  something.